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High-technology features; roomy interior (L); comfortable ride; overall performance; exclusivity (especially 760 and Alpina B7).
Two new variations of the color black--Azurite Black Metallic and Ruby Black Metallic--are introduced for the 2008 BMW 7-Series. There's also a special-order Individual Package, which includes special exterior colors offering varied color intensity and glistening effects, plus unique 20-inch wheels and illuminated door sills. Otherwise the 7-Series is carried over from 2007 with no significant changes.