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Compact and nimble; decent ground clearance; available all-wheel drive; cheeky styling; fuel efficient engines
The Ford EcoSport is a brand new vehicle, slotting in below the escape at the bottom of Ford's SUV lineup. While the escape is the rough SUV equivalent to a compact car, the new EcoSport fills in the open niche of subcompact SUV. It's an interesting vehicle class that has not been experimented with very much in the United States, but Ford is confident that buyers will find plenty to like about the new diminutive little SUV.