In my most recent post about FCA, I elaborated on how Fiat Chrysler’s minivan and SUV expansion was based on the assumption that gas will remain cheap in the foreseeable future. The folks at Toyota looked at the same gas-price data and concluded it was a reason to winnow down its line of Prius vehicles. According to Toyota North America CEO Jim Lentz, his company is currently considering whether
The Toyota RAV4 has a history dating back to 1994. It was this year that began the ever-popular C-SUV craze. Toyota sold more than 6.5 million of its RAV4s that year. Fast forward to 2016, and there are over 20 competitors to this vehicle. To find an edge in this competitive market and capitalize on their success, Toyota introduced a gas-electric hybrid RAV4. In fact, 20 percent of Toyota’s total
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