May 27, 2016
Technically, we should not say this aloud (or in print), people tend to soft ball it, but I am going to say it, Apple is designing a car. Take that to the bank, there are no doubts about it. However, if lightning strikes Halley's comet and a four leaf concurrently, and the iCar (Project Titan); does not materialize that does mean I am wrong, it means Apple lost Billions. Therein lies the fear of just saying Apple is now an automotive architect, because if for whatever reason they do not succeed or it’s released under another brand name, the assumption would be that one’s journalistic credibility would be shot, because Apple has not categorically asserted it is actually factually fabricating a car. Accordingly, people tend to make conservative non-affirmations, to the contrary of: Apple not preparing for an automotive industry invasion. Though vexing non-verifications have not stymied what is an onslaught of vocality on the topic. While, Apple has not (unambiguously) admitted (though Tim Cook basically did) to attempting to produce an automobile; the absence of denial on Apple’s part says it all. The company in question gains absolutely nothing, if the public thinks they are going to build a car and then don’t. If companies are people, it means that most of them also obfuscate the truth… all the time. Sometimes, to hide damning information (or because they are (hopefully) genuinely unaware), other times it is for a sense of pageantry. Apple loves mystery releases. They have a history of not releasing product information until they have a fully functional prototype; if not an entire production line ready to ship, so it would fall under tradition that they would not say anything until they a have a ride ready concept. Surely, there is a high degree of technical proficiency that is involved with building computer hardware, but that same extent of expertise is necessary in a car, plus an unrivaled amount of wear and tear to compensate for. Building a car is the most daunting project Apple has ever taken on. Similarly, it has been the most time intensive as well. Therefore, it makes sense that such a massive time consuming project had details surface before Apple wanted them to. Furthermore, having countless millions of people assume that the company is designing a car when it isn’t, would be outright detrimental for company’s cult-like reverence. Even if Apple is actually just designing an autonomous system to be added onto a car (which is just as likely given the facts), fans will be unquestionably disappointed. If a number of people; that might rival the American population (Apple has a lot of fanatics worldwide); are all but certain Apple is undertaking an overwhelming undergoing; given the information at hand; they are going to assume the task overwhelmed them and they failed; and nothing else. If they are not building an automobile, they would avert the aforementioned issue by simply denying the allegations. The only other (extremely far-fetched, but) plausible theory, would be that the car rumors are all smoke and mirrors. If that is true, the real project would have to be more impressive than a car… and that is a literal stretch of a conceptual object (my imagination). Theoretically, it is possible for Apple to be building some sort of hyperloop prototype to rival Elon Musk’s (or something equally outrageous), but that is extraordinarily dubious even for Apple.