Results for: Marketing

Porsche on a Mission E to Beat Tesla

When you’re top gun, everyone’s gonna come gunning for you. Every automaker from Mercedes to Audi—and even tech companies like Apple—claims to have an electric battery-powered luxury vehicle in development that can unseat the Tesla Model S for market supremacy. The latest challenger to the Tesla throne is Porsche, who appears to making good on CEO Matthias Mueller’s promise to produce a purely ele

Toyota: Optimistic Future

Toyota was recently bumped from their spot on the main stage. They were the highest selling auto group in the world until Volkswagen AG inched ahead in the first half of 2015. However, Toyota is adamant that sales numbers are the least of their worries, they are simply interested in remaining solvent going into the future, though it is not hard to be optimistic about their prospects. The company c

Cadillac: Recalls Revival and Ridiculousness

Once upon a time, General Motors’s luxury brand was immediately associated with world class luxury, a common adage was, if a product was the best of its kind it was the Cadillac of that segment (i.e. the Nest is the [GM-owned-Detroit-based-luxury-automaker] of thermostats). However, today the now New York based luxury auto maker is not even the Nest of its own luxury auto league. In response; th

Tesla Motors Beat its Own Record

I frequently start articles this way, but it is hard not to when talking about Tesla Motors, they are just always in the news for something or other. Usually it is stock speculation; is it still a sound investment, or oh look at that, the company did something else praise (or at least buzz worthy). This falls under the latter category. Tesla Motors has set (or beat) 3 world records this year; all

Extreme Garage Makeover: Dodge Edition

Car owners continually obsess about the state of their vehicles, but seem to spend relatively less time thinking about the structure that houses them, namely the garage. This seems a bit backward to us—after all, if you own a choice car like the 2015 Dodge Challenger (pictured), why wouldn’t you give it a nice place in which to “live”? For those who would welcome an “Extreme Makeover” of their ga

Toyota to Enforce Below-Invoice Pricing in Dealer Ads

Toyota is in the process of establishing guidelines for its U.S. based dealerships that will prohibit below-invoice pricing of its vehicles in print, broadcast or online advertising, according to an Automotive News report. Dealer reps that were interviewed for the story say that the guidelines are scheduled to take effect in January. Dealerships were informed by Toyota that they would face stiff

Cadillac Seeks to Strengthen Hold on U.S. Car Market

With an eye toward bettering its bottom line, Global Cadillac President Johan de Nysschen announced to investors that the company is including five new SUVs or crossovers to its production plans by 2020. Cadillac is shifting toward these growing auto segments in a concession to dwindling Cadillac sales in the U.S. car market, along with the surge in SUV and crossover vehicle popularity among Ameri

Will Tesla Motors Deliver?

Tesla Motors has a habit of promising amazing things in elaborate events… then never mentioning them again until eons after the declared date or when called on it. To be honest, most of that can be traced to their enigmatic leader, Elon Musk. The man is a genius and a promotional wizard, but I am not sure he realizes time is linear. All of his pledges will eventually be proven true, but like an

Lexus Is a Designer Brand

If one randomly asked a stranger: what does Lexus do? They would of course respond make cars. However, the luxury automaker does not see it that way, and after their debuting the SLIDE hoverboard, (which was not the first bit of proof on the subject) others might not either. The Lexus brand is a collection of designers that abide by the L-Finesse philosophy. Their philosophy is to be leading the e

Jeremy Clarkson Without Top Gear

After Jeremy Clarkson was fired from Top Gear for punching a producer in the face, fans of the show panicked. Immediately they all took to their internet podiums and drafted a petition to have their favorite presenter reinstated, over a million fans signed. Because of their efforts, the BBC went back on their decision, and offered Jeremy Clarkson his old position as host of Top Gear but without hi