Automotive News

Volkswagen Jumps Through Loopholes

It is reasonable to vilify Volkswagen auto group for their wrongdoing regarding diesel emissions. However, the company was merely responding to the system in which it lives. While Volkswagen did break laws all over (most of) the globe, the deceit is better comprehended as jumping through loopholes. First, a quick recap. In 2009, Volkswagen started a push to reinvigorate the then ailing diesel ind

Opus Prius Prime

The Toyota Prius has been the gold standard of Hybrids since its inception in 1997. However, before it, there were a great many hybrids built. Just shy of a century’s worth. The primogeniture, a gasoline electric Hybrid automobile was manufactured by the great Ferdinand Porsche. His prius opus was the first ever front wheel drive automobile. The Semper Vivus was his second automotive first a

Volkswagen's Electric Distraction

After being burned via (the lungs in particulate) diesel emissions, Volkswagen Auto Group (VW AG) has started to electrify everything (primarily Porsche). Many might believe it is a marketing ploy; that it is all in response to the scandal, but that is not true. Even before the diesel disaster; the auto group was using the excesses generated by Audi and Porsche to develop interchangeable modal e

Autonomous Auto Technology Is Ready

Technology is especially hard to enforce because legislators frequently have a hard time understanding it. Given its longevity, and propensity for prompt proliferous progress, the automotive industry is of the best acquainted with congressional ignorance. An excellent contemporary illustration is the Apple encryption case. Lawmakers have a fundamental misunderstanding of the crux of that case. R

GM Might Be King of the Autonomous Auto Future

When General Motors (GM) first announced their alliance with Lyft, many people were not able to extrapolate how that union would yield results in auto autonomy. Now, it seems that they will be in the best position when legislation catches up to technology. None of their competitors have an infrastructure anywhere near advanced as the American auto group’s. But how did GM investing in a ride-sourci

GM Gets Smart (Mobility)

General Motors (GM) is the latest automaker to jump on to the smart mobility bandwagon. The way automakers see it, the incipient industry, is still ripe for vertical integration. That is why GM initiated the process of expressing interest in the emerging market in the first month of this year. It started with a $500 million investment into Lyft. The only ride-sourcing opponent that is even on Ub

A Tale of Two NSXs: New for Neophytes

The Honda NSX was first released in 1990. That first generation NSX inspired a cult following from generation X. Now, Acura (a part of the Honda Motors family) is releasing a second generation NSX that they hope Generation Y will have a similar reaction to. Aside from the having the same name and brand, not much really links the two generations on a superficial level. They do not even share the sa

Honda NSX: The Original Bipolar Sports Car

The original Honda NSX was supposed to be a Jade of all trades, while simultaneously being a Jack of all tracks. That said, the NSX was rather bi-polar, occupying two extremes of the same sports car category. The first generation; when released; was revolutionary, because it had a uniquely universal allure. It was the first sports car to appeal to the masses, while concurrently pleasing niche die-

Lincoln Shows its #MoreHuman Side with New Ad Campaign

To some, auto engineering may seem cold and impersonal, but the Lincoln Motor Company wants the public to see it a different way. With its new #MoreHuman campaign, however, Lincoln wants to convey to customers that its vehicles can connect with drivers and passengers in real and meaningful ways. The #MoreHuman campaign was created by Hudson Rouge, a global creative agency that specializes in luxu

GM and Lyft can Crush Uber

General Motors recently invested $500 million into the lesser know ride sourcing competitor to Uber; Lyft. Beyond, the auto group’s apparent move into the ride sourcing business, the union was said to be instigated mostly out of the necessity to establish an infrastructure for the autonomous auto inevitability. Though it went without saying that there would also be some overlaps in terms of ride s